November 24th, 2011 by admin
Karol Marketing and Brandnew Join Forces
Exciting times at The Old Pub
Two North East based creative agencies have formed a strategic partnership in order to strengthen their client offering.
Paul, Steve and Stefan add talents to form BrandNewKarol
Award winning PR and Marketing agency, Karol Marketing Group along with graphic design and brand identity specialists, Brand New Ideas are to forge a new partnership. The move seeks to provide full service communication solutions to clients who are looking to rebrand as well as embark on a communications campaign. In this way clients will be able to get the benefit of design, website building as well as marketing communication strategy.
By forming a partial merger the two companies will work as BrandNewKarol when working on joint clients and will remain as Karol Marketing Group and Brand New on their individual clients keeping the rest of their business separate but forming a symbiotic relationship between the two companies. Both teams are now based at Karol Marketing’s iconic offices, the Old Pub in the Ouseburn valley.
Established in 1992 by Stefan Lepkowski, Karol Marketing Group has a diverse portfolio of both business to business and consumer clients across a range of sectors. Karol Marketing Group is a multi award winning PR, marketing and communications consultancy and remains the most awarded PR agency in the North East with accolades including five times winner of the Chartered Institute of Public Relations’ PR Consultancy Team of the year.
Steve Darke and Paul Scott formed Brand New in 2010 after restructuring their previous business, Somethinkelse (where Stefan Lepkowski was also a Director) and it has not taken long for the teams to join forces once again. Brand New have extensive experience in branding and all aspects of design work, in particular in store branding and marketing in the retail sectors.
BrandNewKarol have already been out pitching for new business and recently won their first piece of joint work providing the branding, website development, marketing and communications for the new Toffee Factory building on the Ouseburn Quayside which is due to open at Christmas.
Stefan Lepkowski, Managing Director and founder of Karol Marketing Group said, “We have been in discussion with Brand New for a while now and it is really exciting to be returning to partnership with the team having worked so well together in the past. By forming a strategic partnership we have really strengthened what we can offer to our clients, by bringing together the expertise of both companies we can meet the needs of businesses across the North East and beyond. Karol Marketing have always had an in house design resource but this partnership shows our desire to form relationships with aligned businesses who are acknowledged as leaders in their field, a concept carried across to BrandNewKarol as proven with the close association to companies such as Mere Mortals and Launch Pad Market Research.”
“It is fantastic that we have just won our first joint contract and with a few more in the pipeline we look forward to celebrating many more successes along the way.”
Paul Scott, Director of Brand New added: “Joining the two companies in this way works extremely well for our client base allowing BrandNewKarol to offer a full branding and communication service to those clients who need this package of work while allowing both companies to continue to work separately on other projects without competing. Steve and I have worked with Stefan for years now and it is great to be back in partnership again…watch this space!”